Solar At Scale - Solar Closer Mastery

2. Solar Product Knowledge

Why Solar is Different

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NO OUT OF POCKET

The offer, when presented right, will be a no-brainer.

Example: Customer’s electricity bill is $100 per month. Let’s say we can get a solar system to get their bill down to $0. Then, the cost of that system will be $90 per month. This means that:

The customer’s monthly payment goes down. ($90/month while paying off the solar, compared to $100/month before solar was installed)

It’s no out-of-pocket cost because they are budgeting $100 per month for the bill anyway, we are just redirecting that money to pay off their solar system since the solar will cover their bill. That means nothing extra comes out of their pocket compared to how much they were spending before.

They add an asset to the property, often worth $10,000 or more, before all government rebates and incentives.

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Research from Domain reveals that the investment often pays off as homes with solar installed are valued on average $125,000 higher than those without.

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77% of Australians think a house with solar is more valuable than those relying on traditional energy sources. With 57% of homeowners saying they would pay up to $10,000 more for a home equipped with solar, and 60% would pay at least that much more for a home with both solar and a battery.

Does Solar Increase Property Value?

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While electricity prices are predicted to continue to increase, the client can lock in their price by buying solar because now they’re only paying for the equipment, not power that will keep going up in price.

Most panels have a 25 year warranty, so even with a 10 year payment period, there will still be 15 years of benefit on the panels.

How is it paid off?

Let’s say their bill is $200. Once the solar system gets installed, if they were approved on finance, they haven’t paid anything upfront.

Let’s say their $200 bill goes down to $40, so an 80% saving or $160 per month.

The finance plan, starting 30 days after the installation, costs $160 per month.

In this case, because they are saving $160 and spending $160, the solar is “No Out of Pocket” because they are spending the same money they already were. Other terms you can use are “Pays for Itself” or “No Net Cost”.

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